Policy area · visitors and tourism · 2006–2026

Visitors, livelihoods
and a changing world.

Track international tourism receipts and overseas visitor arrivals across the available historical record, including the COVID-19 border interruption and the subsequent reopening. Tourism supports visitor-facing businesses and regional employment, but the indicators below measure different things.

How to read this: Receipts are a nominal international-tourism spending measure, while arrivals count people crossing the border. Neither is a complete measure of domestic tourism, tourism’s total economic contribution or the wellbeing and environmental effects of visitor activity. A trend alongside a policy or event does not by itself prove causation.

A 20-year snapshot

This supplied illustration brings tourism trends together for context. Read it alongside the sourced arrivals and receipts series below.

Illustrative charts of New Zealand tourism trends over time
Tourism trends and visitor activityNew Zealand · supplied illustration

The figures, series definitions, annotations and source attributions in this image have not been independently verified. Use the sourced Stats NZ and World Bank charts below for specific values.

International tourism receipts

The World Bank’s annual international tourism receipts series provides a longer historical view, but the latest values available here end in 2018. Values are current US dollars, not inflation-adjusted, and can also move with exchange rates.

CURRENT US$ BILLIONS · ANNUAL

Receipts rose through 2018 in nominal terms

US$11.0b2018 · latest in this series
New Zealand international tourism receipts, 2006 to 2018 Annual receipts in current US dollars increased from 6.1 billion in 2006 to 11.0 billion in 2018, with fluctuations. No later observations are included in this World Bank series extract. $12b$8b$4b$020062009201220152018
Annual international tourism receipts, 2006–2018. The series does not show the pandemic shock or later recovery.
View annual values
YearReceipts (US$ billions)
20066.15
20077.19
20086.96
20095.98
20106.52
20117.30
20127.14
20137.43
20148.58
20159.46
20169.77
201710.59
201810.96

Source: World Bank indicator ST.INT.RCPT.CD. The World Bank series is international tourism receipts, not total domestic tourism spending or the contribution of tourism to GDP.

Overseas visitor arrivals and the border shock

This annual arrivals trend spans 2006–2025: World Bank international tourism arrivals are used through 2016, followed by Stats NZ monthly overseas visitor arrivals summed into full calendar years from 2017. The Stats NZ series currently runs through July 2026, so that partial year is not plotted. A source marker identifies the change; the overlapping 2017–2020 values are close, but the series should not be treated as perfectly identical.

MILLIONS OF ARRIVALS · CALENDAR YEAR

International arrivals climbed before the border shock

3.51m2025 · full calendar year
International tourism arrivals to New Zealand, full calendar years 2006 to 2025 International tourism arrivals increased from about 2.41 million in 2006 to about 3.89 million in 2019, fell to about 207,000 in 2021, and recovered to about 3.51 million in 2025. The data source changes after 2016 from World Bank annual estimates to annual totals calculated from Stats NZ monthly observations. 4.5m3.5m2.5m1.5m0.5m200620102014201820222025 Source changes after 2016
Arrivals are people counted as international tourists or overseas visitors, not necessarily holiday visitors alone. Annual values are rounded to the nearest thousand for the chart.
View annual arrival totals
YearArrivalsSource
20062,409,000World Bank
20072,455,000World Bank
20082,483,000World Bank
20092,473,000World Bank
20102,530,000World Bank
20112,617,000World Bank
20122,574,000World Bank
20132,710,000World Bank
20142,854,000World Bank
20153,129,000World Bank
20163,494,000World Bank
20173,733,707Stats NZ
20183,863,217Stats NZ
20193,888,473Stats NZ
2020996,350Stats NZ
2021206,862Stats NZ
20221,433,832Stats NZ
20232,955,074Stats NZ
20243,313,802Stats NZ
20253,509,432Stats NZ

Sources: World Bank international tourism arrivals (2006–2016), rounded to the nearest thousand; and the Stats NZ tourism topic page, monthly overseas visitor arrivals (2017–2025 summed by calendar year). The 2017–2020 overlap is close between sources but definitions and revisions may differ. The Stats NZ source series extends through July 2026; all arrival totals shown here are complete calendar years.

A regional action plan to grow tourism responsibly

A concept for connecting distinctive regional experiences with the access, services and visitor hubs needed to support them. It is a discussion framework, not a list of approved or funded projects.

Illustrative proposal for developing New Zealand tourism across regions
Tourism development proposalNew Zealand · supplied illustration

This supplied proposal image is illustrative; its figures, annotations, development locations and source attributions have not been independently verified. Treat it as a concept, not an approved or funded investment plan.

Concept map of a tourism action plan across New Zealand. It marks coastal and nature experiences in Northland, Auckland as the international gateway, cultural and geothermal opportunities in the central North Island, and adventure and conservation in the South Island. Airport, transport-link and visitor-hub icons show enabling infrastructure. A phased plan covers co-design and planning, connectivity pilots, and responsible growth measured against community and environmental outcomes.
Connect regional attractions with the infrastructure to host visitorsNew Zealand · indicative concept, not an approved investment plan

Priorities and marker locations are illustrative, not a feasibility assessment. Any investment should be co-designed with iwi and hapū, local communities, councils, tourism operators and infrastructure agencies; assess demand, capacity, costs and environmental effects before selecting projects.

A changing tourism context

These milestones help interpret the series; they do not estimate the separate effect of any government policy, event or market change.

  1. 2006–19
    Visitor growth

    International travel and receipts expand

    World Bank international tourism receipts rose in nominal US-dollar terms through 2018. The available Stats NZ visitor-arrivals series begins later, in July 2016, and shows full-year arrivals near 3.9 million in 2019. These measures have different definitions and currencies.

  2. 2020–21
    Border restrictionsCOVID-19

    International visitor arrivals collapse

    New Zealand’s international border restrictions during the pandemic sharply reduced overseas visitor arrivals. Arrivals fell to about 207,000 in 2021, from 3.89 million in 2019. This is a measure of border crossings, not a direct estimate of lost tourism spending or jobs.

  3. 2022–25
    ReopeningRecovery

    Visitors return as borders reopen

    Arrivals increased after borders reopened, reaching 3.51 million in 2025—still below the 2019 total in this series. Recovery differs by source market, season, region and business type. MBIE’s International Visitor Survey expenditure estimates are survey-based and subject to uncertainty and methodological revisions.

  4. 2026
    Partial year

    Keep year-to-date figures separate

    The Stats NZ series currently includes monthly observations only through July 2026. Do not compare that partial-year total directly with a full calendar year. Use the latest MBIE survey release for visitor spending and disclose its reporting period and revisions.

For border and reopening information, see MBIE tourism and its International Visitor Survey. MBIE notes that quarterly survey estimates have margins of error and that historical estimates can be recalibrated.

Evidence to follow

A fuller 20-year assessment should add domestic tourism, visitor spend by source market and region, tourism’s contribution to GDP and employment, seasonality, business closures, and environmental and community impacts.

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